Jewellery Campaign highlights

Content created, edited and posted on location, often set to original music, engaging audiences in real time

Maharajas & Mughal Magnificence - Christie’s New York, June 19 2019

“Christie’s comprehensive social media campaign and creative content may well have increased private bidding for the Maharajas & Mughal Magnificence sale by 20-30%” - Philip Hoffman, CEO and Founder, The Fine Art Group

• 3 month campaign; surrounding media coverage for external and internal use

• London, Geneva, New York

• 32 videos posted and 28 photography posts

• 1.5 million views

• Sale total $109m - auction record for any Indian sale

The Winston Pink Legacy - Christie’s Geneva, November 2018

• 3 month campaign

• London, Geneva

• 650,000 views

• Sold for $57m - World auction record per carat for a pink diamond

De Grisogono Creation I - Christie’s Geneva, November 2017

• 8 week campaign

• On location in London, Dubai and Geneva

• Worked closely with De Grisogono’s social media team, collaborating on and sharing content

• Covering events such as the Vanity Fair party, London press day, Dubai Diamond Conference, Dubai Four Seasons lunch & client dinner, Geneva viewing & auction

• Over 275,000 views

• Sold for $33m - World auction record for a white diamond